The Kesria story started way back in
1985, when Mr. Rakesh Jain led by ambition; ventured into fashion
apparels especially denims
He started the company with the firm belief that the best investment
for the Co. was Human Capital, starting with a just a handful, and
slowly built up a work force dedicated and working for company.
The company is based on strict code of ethics which is evident in its
dealing with all its partners; namely employees, trade associates,
vendors and the like.
Accent on the quality of the products has been unwavering, right from
its inception. Kesria has always strived to produce a product, having a
global appeal. Denims are the core of the company's business. This will
be facilitated further by the company's upcoming in-house processing
unit which will give the company the competitive edge in consistently
producing denims of international quality.
To continuously innovate, and to bring new styles, cuts and fabric to
the market, the company has a team of young and dedicated designers and
merchandisers, who are extremely aware of the latest trends in the
international market. The company experiments a great deal on new styles
and accessories, making them trendy and accessible to the Indian
consumer. Since we design specifically for our buyers, it has the best
fits and designs in its repertoire.
Kesria supplies denim jeans to many of its big brand buyers under there
brand name, adhering to there strict and stringent quality requirements.
The brand has always focused on the youth and their aspirations and
built up the product portfolio accordingly. All its marketing efforts
are targeted at making the brand relevant at all times to this
discerning audience.
